The Value of Client Testimonials

Friday, 07 February 2014 07:52
Posted in PR
Written by  Emma Mackenzie

Do you read so called glowing customer reviews with more than a little hint of scepticism?  Are you convinced that prospective buyers will assume reviews raving about your work are phony?  Managed well, displaying positive client feedback can be a persuasive selling tool.  So, how do you get potential new clients to trust you?

Displaying client reviews on your website is all about building relationships.  In order for prospective customers to trust you reviews should follow a set formula:

1. Credible

The idea behind using reviews from past customers is that you can SHOW rather than TELL prospects why they ought to use you.  After all, it's not just you blowing your own trumpet - your customers are also happy to recommend you.

2. Authentic & Attributed

Make sure that you use real examples in order to prove the authenticity of the review.  Reviews are more believable if you can show where they came from - so include your customer's name and perhaps a photo, in addition to a link to their website.

3. Specific & Enthusiastic

The more details your client includes of how you fulfilled their needs the better.  Encourage your clients to tell a story when reviewing you - giving real examples and including facts and figures.  After all, "I'm very pleased that Emma saved my company money" isn't as strong as, "Emma's service was invaluable in saving me money - having thoroughly reviewed my business, she recommended a fantastic printer and halved the brochure production bill!"

4. Diverse

The more client reviews you can get the better.  By displaying different testimonials across a range of products or services offered your reviews will appear more genuine than if all given by one customer. 

5. Approved

Always make sure that you ask permission from your customer to use their feedback and explain exactly how it will be displayed.  If your customers would happily recommend your service anyway, they will not mind putting their name to a positive testimonial for you. 

Online Word of Mouth

Being receptive to feedback will enhance your existing client relationships and turn your valued customers into advocates for your company.  By displaying reviews that are obviously genuine, prospects will get to know and like you, making them more likely to convert into your future customers!



Curly Creative
Marketing and Web Design
21 Little Hoddington
Upton Grey
RG25 2RN

Tel: +44 (0)7432 324723


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Client Testimonials

Emma has been absolutely brilliant, from the very first meeting she has gone above and beyond. Every stage has been clearly explained and completed before deadlines, she has been a pleasure to work with. I have no hesitation in using Emma again or recommending her to others.


Caroline Beacon 
Owner, Stitched By You 

Emma developed our logo, marketing leaflet and then our website. I am really thrilled with all three. Emma listens carefully to what you are wanting to achieve and asks some probing questions to properly understand the business vision. She then interprets this to design and deliver the outputs with wonderful effect. Emma is easy to get on with, provides good advice and is very conscientious (and patient!). I certainly would recommend Curly Creative.


Andrew Martin 
Owner, Candy Tours 

The quality of Emma's work is very high. Emma is an excellent communicator, with great attention to detail... She really took time to listen and understand my business, before creating a completely new brand identity for me and then a website This is a start up business and working with Emma challenged me to be clear on my objectives and values, which has in turn led to a brand and website that I am delighted with and very proud of... I can't imagine anyone else would do such a good job!


Jessica Green
Owner, Jessica Green Hypnotherapy 

Emma was friendly, supportive and chatted to me like a friend. She was happy to take all my ideas into account and went out of her way to ensure I was happy with the end result. I will always be using her from now on!


Sarah Leaford
Owner, InsideOut Bridal

Emma Mackenzie provided the marketing services, including web design for my company.  Her work was of the highest quality and she approached every assignment with imagination, zeal and assiduity.  I have no hesitation in recommending Emma.


Mike Tyler 
Director, Holidaybreak Adventure Division