The Colour Purple: How colour on your website impacts conversion

Wednesday, 25 September 2013 00:00
Posted in Online Marketing
Written by  Emma Mackenzie

Are men put off by using the colour purple on your website?  According to KISSmetrics, purple, orange and brown should be avoided at all costs if your website specifically targets men - yet women love the colour purple! 

What different colours mean to different people can have a big impact on your return - get it right and you’ll see web conversion go up, but get it wrong at your peril.  Colour evokes a powerful emotional response from your audience, so to decide which colours to use on your website you need to first understand who you are talking to.  Your target audience may be split by gender, interest, location or a multitude of other things.  If you have a good understanding of who your customers (and potential customers) are and what makes them tick, you’ll be able to choose colours that not only reflect your brand, but stimulate the response you’re after.  For instance, changing the colour of a call to action button on your website can impact how effective it is - why not test it for yourself and see what difference it makes?

Red is attention grabbing, strong and exciting whilst blue can communicate honesty, loyalty and trustworthiness.  Purple is said to be inventive, creative and spiritual while yellow is cheerful, fun and optimistic. 

If you’re after a colour favoured by both genders, you can’t go far wrong with blue.  Check out this great infographic from the clever bods at KISSmetrics for even more insight.



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Marketing and Web Design
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